ANDREW LAKOFF is is Assistant Professor of Sociology and Science Studies at U.C. San Diego. He received a PhD in anthropology at U.C. Berkeley (2000), and was a post-doctoral fellow in the Department of Social Medicine at Harvard Medical School (2000-2002). His book, Pharmaceutical Reason: Knowledge and Value in Global Psychiatry (2005), examines the problems involved in attempts to understand mental illness in terms of biological information. Lakoff is also co-editor of Global Pharmaceuticals: Ethics, Knowledge, Practices (2006), and has published articles on the history of the behavioral sciences, on the diagnosis of attention deficit disorder, and on the role of the placebo effect in drug development. His work focuses on the development and implementations of techniques of preparedness.