http://anthropos-lab.net/bpc/2007/05/from-decode-to-decentralization-genetics-is-about-to-get-personal/ An ARC blog Sun, 22 Jan 2012 06:46:30 +0000 hourly 1 http://wordpress.org/?v=3.2 http://anthropos-lab.net/bpc/2007/05/from-decode-to-decentralization-genetics-is-about-to-get-personal/comment-page-1/#comment-3117 Monica Eppinger Fri, 25 May 2007 08:28:28 +0000 http://anthropos-lab.net/bpc/2007/05/from-decode-to-decentralization-genetics-is-about-to-get-personal/#comment-3117 Chris gets what struck me. The logo looks like a bath toy, and that's just the beginning. The "look and feel" of the whole site is working overtime to seem accessible and soft. Although the two founders are biology majors and all three partners are tech-sector vets (one is married to Google co-founder Sergei Brin), their website quotes are pitched to the smart genomics novice. Fear not. Genomics can be fun. Take it easy; make it work for you. The two founders and the original board member (as Chris notes, Esther Dyson) are all women, dressed casually and wearing some shade of pink in their head shots. The look and feel seems well-tuned to their business model, which, to me, is applied Nikolas Rose 2.0. Chris gets what struck me. The logo looks like a bath toy, and that’s just the beginning. The “look and feel” of the whole site is working overtime to seem accessible and soft. Although the two founders are biology majors and all three partners are tech-sector vets (one is married to Google co-founder Sergei Brin), their website quotes are pitched to the smart genomics novice. Fear not. Genomics can be fun. Take it easy; make it work for you. The two founders and the original board member (as Chris notes, Esther Dyson) are all women, dressed casually and wearing some shade of pink in their head shots.
The look and feel seems well-tuned to their business model, which, to me, is applied Nikolas Rose 2.0.

]]> http://anthropos-lab.net/bpc/2007/05/from-decode-to-decentralization-genetics-is-about-to-get-personal/comment-page-1/#comment-3110 Christopher Kelty Thu, 24 May 2007 14:17:33 +0000 http://anthropos-lab.net/bpc/2007/05/from-decode-to-decentralization-genetics-is-about-to-get-personal/#comment-3110 so weird. That logo looks like one of my daughter's bath toys. As I was reading the description, I kept thinking, "this is genetics meets Web 2.0"-- and of course, since one of the board members is Esther Dyson, that makes perfect sense. That and a bit of patient-advocacy as commercial venture mixed in. We are all our own social movements now. so weird. That logo looks like one of my daughter’s bath toys. As I was reading the description, I kept thinking, “this is genetics meets Web 2.0″– and of course, since one of the board members is Esther Dyson, that makes perfect sense. That and a bit of patient-advocacy as commercial venture mixed in. We are all our own social movements now.

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