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Eppendorf and Bio-rad finally target their market

July 20th, 2008 by ckelty

Just a little weekend fun…

Apparently laboratory supply companies have cottoned on to whose actually using their equipment day and mostly night. It’s not Nature-loving eminences grises and their Science-magazine reading betes noires… it’s The Youth:

Eppendorf’s advertisement for it’s epMotion automatic pipetting system is a boy-band inspired goof.

And Bio-Rad, maker of PCR machines, goofs on “We are the World”

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